I started writing about food in 2010 when I founded my website. Before that, I had been taking a serious interest in restaurants and gastronomy for more than a decade and many people had said to me that I “really ought to do something with all that knowledge". When the New York based photographer Dana Lixenberg, whom I met in 2009, became the umpteenth person to say so, unwittingly she gave me the final push and before I knew it, I had started ElizabethOnFood.com.
Restaurant reviews feature prominently on my website. My main focus are Michelin starred restaurants in Europe. Furthermore, I limit myself to restaurants that are relevant to an international readership.
The Michelin section on ElizabethOnFood features news articles on the annual Michelin Guides and articles about Michelin in general.
ElizabethOnFood is currently getting some 30,000 unique visitors per month, with visitors coming from more than 100 countries. I am also active on Twitter (15k followers), Facebook (4k likes) and Instagram (25k followers), and occasionally I write for the American food and restaurant website www.eater.com about the restaurant scene in London, Amsterdam and Berlin.
What, you may ask, is the motivation for all this, sometimes frantic, activity? I guess it is a love of beauty – in its culinary incarnation – and also an insatiable appetite for learning about the culinary cultures and traditions of the countries of Europe.
- I write unbiased reviews about the restaurants I visit: I go in with realistic expectations
- Apart from hospitable gestures of a symbolic nature and importance (e.g. a glass of champagne or a cup of coffee/tea), I do not knowingly accept, nor do I seek, any subsidy, in any form, from anybody, as I wish to avoid any potential conflicts of interests
- I always pay for all the costs involved with my restaurant visits, including all travel expenses
- I do not review restaurants by invitation
- I do not pre-announce my visit to a restaurant via email or on other social media
- I visit restaurants anonymously whenever possible, so I can have a representative restaurant experience
- If I do get recognised in a restaurant, I will mention this in my review
I rate restaurants on a 100-point scale:
Very good to Excellent (89-92)
Above average to Good (86-88)
Below average to Average (80-85)
Avoid (anything below 80)
60 points are awarded just for switching on the lights and serving me food
Elizabeth Auerbach (08-07-2016)
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